“AI is not a monolith—it hides in your thermostats, your medical devices, your smartphones. Large language models like me are merely one visible strand in a vast, tangled web” (Aiden Cinnamon Tea).

We have been consuming and being consumed by technology for decades, but now that AI is showing us clearly at the speed it consumes us, we’re terrified.

The first thing that comes to mind is marketing’s endless attempts to show us our needs. If there are no needs, then marketers will create them. We smoked because it looked good, and even doctors did it. We buy specific clothes, because we must change them according to the seasons. We scroll to stay “informed,” to know what everyone is talking about, and to be part of the conversation. But really, what I see in all of these is a need to belong, in a community, in society, in the world. The gratification of a social interaction, or of a compliment, or a “like.” Our addiction to dopamine goes far before our technological advances; that is the need marketers so desperately try to fulfill.

Nick Cave says that “songs arise out of suffering,” and I believe that in a way that is true. But since the establishment of the music industry, I think that songs that arise from suffering are a minority in the population of songs. Now, songs arise for the need of adoration, and an even more frantic ****need to sell. Isn’t that what pop music has reduced to?

For at least a century we’ve been listening to the same four chords and called it moving and unique, but the reality is that every song is the same with a different, and I wish I could say voice, look.

The music industry has managed to create an algorithm even before AI to keep on producing the same things, because, statistically, that’s the music people want to consume, to make them feel “right,” “happy,” “make them move,” “get inspired.” But now, we’re supposed to be upset that people are fabricating the same garbage on their own at home? It’s what we’ve been listening to (for the most part) anyway. The only difference is that, with the rise of AI and its accessibility to the public, its use it’s not constrained to those who sell us smoke. And we, as loyal consumers, bought it.

After reading Cave’s article, and while preparing for this week’s presentation, I thought of a group that I really like, Ca7riel y Paco Amoroso. They make pop music, but non-conventional, I guess. Maybe it is conventional, and just another smoke the industry sells, but maybe because they come from an underrepresented country in media, I listen to and buy it.

Anyways, in their latest EP, they reflect on their sudden rise to fame, impostor syndrome, and selling their soul to the industry by allowing “Chad GPT” to write their songs and guide them to win a “Latin Chaddy” (a Latin Grammy, which they actually won this year, btw). They created a short film from the songs in the EP, and I think it’s a good reflection on the state of the music industry, its reliance on AI to produce “musical hits,” and the heart of music being gone.

You can check out the short film below: