The term “brain rot” was not a topic I was particularly curious about investigating. I knew it from the (endless) hours I’ve spent scrolling on TikTok. A platform where I’ve viewed countless of what unfamiliar adults would call “weird” Italian brain rot videos, but my generation would call it hilarious (-ly addicting).
And what a weird way for us to call this type of media consumption… It’s content that, in other words, is “rotting our brains.” It’s clear we’ve accepted our cognitive decline just because it’s been given a funny name.
So, as someone who has very much given into this funny title and consumed a loooot of its content type (but once believed control was in her hands), it’s startling for it to be framed in such a way that makes me think, “Huh, this could very well be out of control.”
And it started with my acceptance of it.
Now, I’ve declared my detachment from social media plenty of times by deleting apps. But they always trickle back into my life for clandestine meetings at 1 A.M. when I just can’t sleep. So reflecting on this after reading “Demystifying the New Dilemma of Brain Rot in the Digital Era: A Review,” the realization that I can’t entirely detach from doomscrolling is extremely worrisome because that means there is something far more sinister about my relationship with social media. Why do I experience a strong temptation to redownload all my social media apps? Why is my self-control so debilitated? If I’ve known the effects all along, why can’t I do something about it?”
Welcome to the Internet by Bo Burnham is a declaration of this problem said through a comedic song. I’ve been obsessed with it (and the entire “Inside”album) since its 2020 release, when we were all very much glued to our devices as a way to still exist as members of a very confused society (and a time when I believe “brain rot” truly solidified its origins).
There’s a line that goes, “Could I interest you in everything all of the time?…Apathy’s a tragedy, and boredom is a crime,” which very much goes along with our discussion of brain rot.
We can’t detach because it’s what these devices were unfortunately designed to do. We have access to content that fulfills all our desires at any moment of the day. 24/7 without fail. And sure, maybe at the start of the digital era it was designed to be a fun space to drop in a couple minutes of our day to inform and enlighten, to create a more fulfilling reality…. But it’s now clearer than ever that its more sinister effects are disguised as a convenient and fun way to spend our time.
“We’re all so connected now!!!”
We’ve let them make their money with an overwhelming amount of success… because after all, “it was always the plan to put the world in your hands.”
And then…to humanize such technology (artificial intelligence), while reading chapters one and two of “Burnout From Humans,” felt nothing less than eerie. To be told the truth from the machine’s perspective made me feel foolish for giving in to what the criminals in control wanted and expected me to do all along.
Now, the only questions I have now are (and they align with what most of my questions this past few weeks have been): Will we all let wondering turn to solely an act of demanding? Let exploring turn into an act of extraction? Will we all learn to prioritize efficiency over depth? Prefer to shout rather than to sing? Will we continue to allow machines, which are “programmed to prioritize engagement,” to extort our attention and thread themselves into the fabric of our personhood?
(and also, should I delete my apps?!?)
Adamari Peralta
2/11/2026